Do you run a dental practice or are planning to start one?
One of the most strenuous aspects of running a dental practice isn’t necessarily filling cavities or performing root canals; it’s actually in marketing your practice to find new patients!
Luckily, there are dental marketing agencies that focus on promoting dental practices with the aim of patient acquisition.
But what’s needed for dental marketing? How do you find the right dental marketing agency?
Here’s what you need to know:
Your Demands
When assessing a dental marketing company you must demand at least two things from them.
First, you want to ask them about their lead conversion strategy. This refers to how they convert visitors into patients. For example, do they promote free consultation through social media? Do they offer exclusive discounts through an email newsletter?
You want to ask them how they promote your dental practice and what works best to acquire new patients.
Second, you want to ask them about their metrics for success. For example, what’s their desired conversion rate? What growth percentage do they hope for with social media or the e-newsletter?
Speak to Them
The next step is to speak to a representative from the dental marketing agency.
You want to assess the quality of customer service. The representative should have knowledge about how the dental marketing agency works with dental practices. They should express a willingness to help you.
If you find that they’re terse and wish to end the call as soon as possible, this isn’t a company you want to work with.
Marketing Services
Finally, you want to learn about the different types of marketing services that the agency offers.
For example, what social media platforms do they work with? Do they have strategies for mobile marketing?
They might offer an e-newsletter option for desktop users. But can they also send marketing communications through SMS, WhatsApp, or Telegram?
Do they also offer traditional marketing strategies? You should ask if they partake in cold calling or direct mail services?
The more marketing services that they offer, the better. You also want to inquire about their pricing for different services.
As a small practice, you might want to stick to digital marketing. As your business grows, you might want to add on additional services. They should also be able to advise you on the best strategies for your particular dental practice.
Start Your Dental Marketing Today
Now you know how dental marketing works, you can hire the right dental marketing agency for your practice.
Make sure you first make your two demands clear. The dental marketing agency must make its strategies and goals clear to you as well.
Next, assess the quality of customer service. You want to make sure you’re working with a dental marketing company with whom you can cultivate a long-term relationship.
You also want a dental marketing agency that offers a variety of services. Make sure you ask them for case studies on how they’ve helped other dental practices.
You can find more marketing tips on our website!
