Clare Louise

Social media use has grown by nearly 60% among US adults over the past 12 years. In fact, at least 70% of US adults currently use at least one social media site. One of the most popular social media platforms people use today is Instagram.

Without a strong Instagram following, however, you could struggle to reach customers online. You might not succeed with brand building online as a result.

Here are 10 tips that can help you get followers on Instagram. As you gain followers, others will take notice. Soon, you can become a go-to resource online.

You can use social media to inform and engage your new followers. Then, you can direct them to your website or store to boost leads and sales.

With a strong Instagram marketing strategy, you can set your business up for growth and success. Discover how to gain new followers with these tips today!

1. Gather Research

First, don’t assume that you know who your customers are. Instead, take the time to gather research. Understanding your target audience can help you appeal to new followers.

Use your social media and website analytics to learn about your customers. For example, you can determine their:

• Language preference
• Education
• Age
• Location
• Household income
• Marital status
• Interests
• Hobbies
• Pain points
• Buying behaviors
• Search behaviors

In addition to gathering demographic and psychographic information, consider gathering keyword research, too. You can use tools like Keyword Planner, SEMRush, or Google Trends. Determine what your customers search for while online.

Then, you can start creating content that answers their search queries.

Your target audience will realize you have the answers they’re searching for. You can build your brand and become a thought leader in the industry.

If your customers fall into multiple groups, create distinct buyer personas. Then, create content with each group in mind. Make sure to personalize your posts for your ideal customers.

About 73% of customers expect companies to understand their needs and expectations. Another 62% expect companies to adapt based on their actions and behaviors. About 80% of consumers are more likely to shop from brands that personalize, too.

Personalization will help you connect with your target audience. Then, you can get followers and boost leads or sales.

2. Keep Consistent

Before you start creating branding-building Instagram posts, review your brand guidelines. Try to keep your branding consistent. Consistency can help consumers become more aware of your brand.

It can take an average of six impressions before consumers start to become aware of your business. It takes consistency and repetition to build brand recognition. If consumers recognize you, they might feel more comfortable about your brand.

In fact, 59% of consumers prefer shopping from familiar brands.

Using a signature color could boost brand recognition by 80%.

Review your brand guidelines, including your:

• Mission statement
• Vision state
• Voice
• Tone
• Personality
• Color palette
• Font styles
• Imagery styles
• Logo

Maintain brand consistency as you start designing posts.

Try to remain true to your brand, too. Brand authenticity could encourage brand trust to grow. If consumers trust you, they might shop from you.

Once they recognize the value you can offer, they might become loyal customers, too. Retaining loyal customers could improve your ROI.

3. Create Eye-Catching Images

If you want to get followers on Instagram, you need to give them a reason to follow you.

Instagram is a visual medium. Scroll through your feed and look at the images people are posting. The high-quality images and videos stand out from the rest.

Start creating a catalog of photos you can pick and choose from in the future. In addition to still images, you can also create:

• Videos (tutorials, vlogs, customer testimonials, etc.)
• Infographics
• Carousels
• Instagram Stories
• Instagram Reels

Experiment with different formats. As you start posting, review your data to determine which posts your customers enjoy most. Then, start posting more of that format.

Try to avoid using stock images, which don’t look authentic. Instead, consider hiring an experienced photographer. They can capture stunning images of your business and products.

Otherwise, consider working with an experienced graphic designer. You can also use tools like Canva to create your own images online.

4. Add Value

As you start creating posts to build an audience on Instagram, focus on quality over quantity. Make sure you’re providing consumers with valuable information. Try to provide them with hints, tips, and content they can’t find anywhere else.

Focusing on your value could help you gain followers on Instagram.

Consumers will want to follow your account to make sure they don’t miss out on your exclusive content.

5. Go Live

As you continue brand-building on Instagram, consider creating more live content this year.

Live video content can help you engage your customers in real-time. You can also leverage the fear of missing out (FOMO). People will want to participate in your live videos before the session ends.

Use live videos to answer questions consumers have about your product or service. A Q&A session could help you build brand trust and loyalty. You can help consumers feel more comfortable about your brand.

Live videos will also help consumers associate a name and face with your brand. You might have an easier time building brand trust as a result.

6. Adjust Your Captions

As you start creating posts for Instagram, make sure to consider your captions.

First, make sure your captions match your brand’s voice and tone. Try to speak to your target audience. Consider using language your customers use in their own posts.

Then, try to add a compelling call to action to a few of your captions. A call to action can encourage consumers to take action. For example, you can encourage them to follow you.

If you’re interested in using the follow-for-follow method, let people know. You can use the #F4F hashtag as well.

Consider A/B testing your captions. You can determine which captions best appeal to your audience. As consumers start engaging with your brand, you’ll know which captions are a hit!

7. Host a Contest

You can also get followers on Instagram by hosting contests this year.

First, make sure you’re offering a prize your audience wants. Otherwise, they might not feel compelled to participate. Consider offering them a free sample of your product or a big discount.

Then, encourage people to participate by tagging their friends in the comments. Each friend they tag can count as a submission. As your followers start tagging their friends, more people will become aware of your brand.

You can build an audience and expand your reach online as a result.

Consider hosting a contest that uses user-generated content (UGC) this year.

Use social listening to determine when people mention your brand online. Then, look at their posts. Find posts where people show off your product or service.

Then, share those photos on your own account.

Create a story letting your new followers know you’re looking for their UGC. Let them know you’ll share the best photos at the end of the week. More people will start sharing their photos of your product or service.

UGC posts can help you generate brand trust. You can show on-the-fence consumers that people love your product. Then, you can leverage that brand trust to gain new followers online.

8. Keep Responding

Once people start commenting on your Instagram posts, make sure to comment back.

Let your customers know you’re listening and there to help. If they have questions or concerns, comment right away. Provide your on-the-fence customers with the answers they need.

They might feel more compelled to follow your brand if they know you’re responsive and trustworthy.

9. Adjust Your Timing

After posting for a few weeks, take a look at your analytics.

First, determine which posts are helping you gain followers and engagement. Make a note to create similar posts in the future. Look at the topics you’re covering, too.

Then, look at your analytics involving timing. When are your customers using Instagram? Check the time and day.

Then, start adjusting your timing. Post online when your audience is most active. You could have an easier time reaching new followers if you time it right.

Consider using a post scheduler. You can schedule a month’s worth of posts in advance to free up your time.

10. Use Hashtags

If you want to reach more people on Instagram to build an audience, consider your hashtags.

Avoid using broad hashtags with your posts. Instead, focus on hashtags that will help with brand-building. Make sure the hashtags you use are relevant to your content and industry.

You can look at the hashtags your competitors and customers are using to start building a list.

You can read up on instagram hashtags to learn more.

Pay attention to trending hashtags, too. Keep up with the latest Instagram trends to remain relevant online. Remaining relevant could help you build an audience in the future.

How to Get Followers on Instagram: 10 Tips for Building a Following

Don’t miss a chance to get followers on Instagram. Instead, give these 10 simple tips a try. With these tips, you can build your brand and gain followers with ease.

As you start gaining a following, you can direct more customers to try your product or service. Then, you can gain more leads and sales!

Searching for more tips and tricks? You’ve come to the right place.

Check out our latest guides today.

Looking for new Bluetooth headphones for mobile use? Here we have put together tips on what to look out for before and when buying.  When choosing which sensitivity is preferable, you should vote for a device whose indication will not be lower than 100 dB; with lower values, the sound will be very quiet, which is particularly important if you are listening to music while walking down the street. We must remember that continuous exposure to noises higher than 80 dB may result in tiredness and hearing issues if the volume is not reduced.

Type of Use

If the Bluetooth headphones are to be used frequently when traveling, especially on a plane or train, it is worth investing in active noise suppression in addition to the wireless Bluetooth connection. Although this costs (a little) additional battery capacity, it skillfully filters out interfering frequencies. Even if you sleep on a plane and don’t want to be disturbed, ANC is a great solution, even if you don’t listen to music, you sleep more calmly, simply with the ANC headphone on your head. Good models with Bluetooth and ANC (Active Noise Canceling) are available from 200 $. Test the headphones together with the player (e.g. smartphone, tablet) that is used most in practice. Because there are audible differences between what fits and what doesn’t.

Battery Life

Since you don’t always have a recharging facility nearby, it is important that the battery life is at least 15 hours. So you can manage long trips with the BT headphones.  It doesn’t have to be, as most Bluetooth headphones can also be operated with a conventional cable. It is worth checking whether this is possible and whether a corresponding cable is included in the scope of delivery. And: It’s best to listen to it wired to see whether the performance is still convincing.

Size and Shape

Should it be a particularly light on-ear model with very compact dimensions or rather larger over-ear headphones? Here you should think about what you prefer before buying, and ideally test both. Alternative: In-Ears that take up extremely little space and, thanks to different ear pieces in different sizes, fit in almost every ear. There are two concepts. The most common in-ears have a connection cable between the earpieces; so-called “True Wireless” in-ears are new, in which two completely independent small earpieces each receive a Bluetooth signal. Great concept, we are curious to see whether the synchronization always works well in practice.

You want to hear comfortably and relaxed. It is therefore important that the material of the ear cups is comfortable and not too sweaty, too hard or too soft, even when worn for a long time. Wearers with a large or a small head should try out whether the headband can be precisely adjusted to the head size.

The entire contact pressure when wearing should be consistent.  Accordingly, it is not good if the headphones press noticeably, but also not correct if the headphones sit too loosely on the head.

Important For the Joy of Effective Space-Saving

The headphones should fold up compactly. Here you can still check whether the folding mechanism is reasonably stable. Are all controls (usually attached to one of the ear cups) easily accessible and respond precisely? There are more and more touch controls that can be used to give specific control commands by moving your fingers on the touch surface (outside of the auricle). Here you should check carefully whether this also works reliably. Now with huawei freelace earphones price the options comes perfect.

Telephoning Made Easy

A hands-free facility is usually built into BT headphones. How is the sound quality? Do you understand your interlocutor? Are you understood yourself? You should check that and try calling different people.

If you take note of these points, it is certainly not difficult to find the right Bluetooth headphones. Although the selection is huge, if you are willing to invest some time, you will find the model you want.

Every time you get into the car, you reach over to find something on the radio. You’re not alone because about 83% of Americans listen to the radio at least once a week!

From providing a way to get local news and catchy music to providing a way to stay informed during emergencies, radio broadcasts bring tons of value for us! But, have you considered how radio has evolved over the years?

We did some research and put together a brief history of the radio industry. Keep reading to learn everything you ever wanted to know about the origins of the radio.

The First Radios

Guglielmo Marconi invented the first radio prototype in 1894 to help ships communicate at sea. Instead of voices, radio operators had to use morse code to communicate.

It wasn’t until 1919 that listeners heard the first human voice on a broadcast in the history of radio.

The Beginning of Commercial Radio Industry

In the 1920s the first radio broadcasts aimed at consumers hit the air. Music lovers all over the country could tune in and listen at the same time.

Then, in 1923, the two-way radio came onto the scene and revolutionized communication. Two-way radios can last for decades, but click for equipment repair if you have an older model that needs help.

1930’s and 1940’s Evolutions

The main advancement for radios of the 30s and 40s was the invention of the transmitter. With the new portable radio models, people could take their favorite radio host wherever they went! The smaller models came at a much more affordable price point so more families could enjoy their favorite radio station.

1950’s and 1960’s Evolutions

During the 50s and 60s, radio became a preferred method of public communication. The National News started broadcasting so citizens could keep up on the news without having to read the paper.

The Space Program lent its advancements to commercial radios during this time as well. Their technology allowed radios to fit into earphones or on the side of a pair of glasses.

Modern-Day Radios

These days you can find touch screen radios in your car and waterproof radios for your shower or poolside enjoyment. Some radios come with visualizers, lights, and other features to make the experience more fun. There’s nowhere you can’t take a radio, so you can tune in when you want to!

A Picture Is Worth 1000 Words but Radio Unlocks the Imagination

We’re not saying anything against watching TV, but listening to the radio can take you to more places. You can use your imagination to escape, much like reading a book.

Because of the intense magnetism of radio, people have put great effort into evolving technology over the years. Who knows where this media genre will go in the future!

We hope you enjoyed reading this article and that you learned about the history of the radio industry. If you’re looking for more fascinating articles about technology, cars, travel, and much more, check out the rest of our blog today!