Social media use has grown by nearly 60% among US adults over the past 12 years. In fact, at least 70% of US adults currently use at least one social media site. One of the most popular social media platforms people use today is Instagram.
Without a strong Instagram following, however, you could struggle to reach customers online. You might not succeed with brand building online as a result.
Here are 10 tips that can help you get followers on Instagram. As you gain followers, others will take notice. Soon, you can become a go-to resource online.
You can use social media to inform and engage your new followers. Then, you can direct them to your website or store to boost leads and sales.
With a strong Instagram marketing strategy, you can set your business up for growth and success. Discover how to gain new followers with these tips today!
1. Gather Research
First, don’t assume that you know who your customers are. Instead, take the time to gather research. Understanding your target audience can help you appeal to new followers.
Use your social media and website analytics to learn about your customers. For example, you can determine their:
- Language preference
- Household income
- Marital status
- Pain points
- Buying behaviors
- Search behaviors
In addition to gathering demographic and psychographic information, consider gathering keyword research, too. You can use tools like Keyword Planner, SEMRush, or Google Trends. Determine what your customers search for while online.
Then, you can start creating content that answers their search queries.
Your target audience will realize you have the answers they’re searching for. You can build your brand and become a thought leader in the industry.
If your customers fall into multiple groups, create distinct buyer personas. Then, create content with each group in mind. Make sure to personalize your posts for your ideal customers.
About 73% of customers expect companies to understand their needs and expectations. Another 62% expect companies to adapt based on their actions and behaviors. About 80% of consumers are more likely to shop from brands that personalize, too.
Personalization will help you connect with your target audience. Then, you can get followers and boost leads or sales.
2. Keep Consistent
Before you start creating branding-building Instagram posts, review your brand guidelines. Try to keep your branding consistent. Consistency can help consumers become more aware of your brand.
It can take an average of six impressions before consumers start to become aware of your business. It takes consistency and repetition to build brand recognition. If consumers recognize you, they might feel more comfortable about your brand.
In fact, 59% of consumers prefer shopping from familiar brands.
Using a signature color could boost brand recognition by 80%.
Review your brand guidelines, including your:
- Mission statement
- Vision state
- Color palette
- Font styles
- Imagery styles
Maintain brand consistency as you start designing posts.
Try to remain true to your brand, too. Brand authenticity could encourage brand trust to grow. If consumers trust you, they might shop from you.
Once they recognize the value you can offer, they might become loyal customers, too. Retaining loyal customers could improve your ROI.
3. Create Eye-Catching Images
If you want to get followers on Instagram, you need to give them a reason to follow you.
Instagram is a visual medium. Scroll through your feed and look at the images people are posting. The high-quality images and videos stand out from the rest.
Start creating a catalog of photos you can pick and choose from in the future. In addition to still images, you can also create:
- Videos (tutorials, vlogs, customer testimonials, etc.)
- Instagram Stories
- Instagram Reels
Experiment with different formats. As you start posting, review your data to determine which posts your customers enjoy most. Then, start posting more of that format.
Try to avoid using stock images, which don’t look authentic. Instead, consider hiring an experienced photographer. They can capture stunning images of your business and products.
Otherwise, consider working with an experienced graphic designer. You can also use tools like Canva to create your own images online.
4. Add Value
As you start creating posts to build an audience on Instagram, focus on quality over quantity. Make sure you’re providing consumers with valuable information. Try to provide them with hints, tips, and content they can’t find anywhere else.
Focusing on your value could help you gain followers on Instagram.
Consumers will want to follow your account to make sure they don’t miss out on your exclusive content.
5. Go Live
As you continue brand-building on Instagram, consider creating more live content this year.
Live video content can help you engage your customers in real-time. You can also leverage the fear of missing out (FOMO). People will want to participate in your live videos before the session ends.
Use live videos to answer questions consumers have about your product or service. A Q&A session could help you build brand trust and loyalty. You can help consumers feel more comfortable about your brand.
Live videos will also help consumers associate a name and face with your brand. You might have an easier time building brand trust as a result.
6. Adjust Your Captions
As you start creating posts for Instagram, make sure to consider your captions.
First, make sure your captions match your brand’s voice and tone. Try to speak to your target audience. Consider using language your customers use in their own posts.
Then, try to add a compelling call to action to a few of your captions. A call to action can encourage consumers to take action. For example, you can encourage them to follow you.
If you’re interested in using the follow-for-follow method, let people know. You can use the #F4F hashtag as well.
Consider A/B testing your captions. You can determine which captions best appeal to your audience. As consumers start engaging with your brand, you’ll know which captions are a hit!
7. Host a Contest
You can also get followers on Instagram by hosting contests this year.
First, make sure you’re offering a prize your audience wants. Otherwise, they might not feel compelled to participate. Consider offering them a free sample of your product or a big discount.
Then, encourage people to participate by tagging their friends in the comments. Each friend they tag can count as a submission. As your followers start tagging their friends, more people will become aware of your brand.
You can build an audience and expand your reach online as a result.
Consider hosting a contest that uses user-generated content (UGC) this year.
Use social listening to determine when people mention your brand online. Then, look at their posts. Find posts where people show off your product or service.
Then, share those photos on your own account.
Create a story letting your new followers know you’re looking for their UGC. Let them know you’ll share the best photos at the end of the week. More people will start sharing their photos of your product or service.
UGC posts can help you generate brand trust. You can show on-the-fence consumers that people love your product. Then, you can leverage that brand trust to gain new followers online.
8. Keep Responding
Once people start commenting on your Instagram posts, make sure to comment back.
Let your customers know you’re listening and there to help. If they have questions or concerns, comment right away. Provide your on-the-fence customers with the answers they need.
They might feel more compelled to follow your brand if they know you’re responsive and trustworthy.
9. Adjust Your Timing
After posting for a few weeks, take a look at your analytics.
First, determine which posts are helping you gain followers and engagement. Make a note to create similar posts in the future. Look at the topics you’re covering, too.
Then, look at your analytics involving timing. When are your customers using Instagram? Check the time and day.
Then, start adjusting your timing. Post online when your audience is most active. You could have an easier time reaching new followers if you time it right.
Consider using a post scheduler. You can schedule a month’s worth of posts in advance to free up your time.
10. Use Hashtags
If you want to reach more people on Instagram to build an audience, consider your hashtags.
Avoid using broad hashtags with your posts. Instead, focus on hashtags that will help with brand-building. Make sure the hashtags you use are relevant to your content and industry.
You can look at the hashtags your competitors and customers are using to start building a list.
You can read up on instagram hashtags to learn more.
Pay attention to trending hashtags, too. Keep up with the latest Instagram trends to remain relevant online. Remaining relevant could help you build an audience in the future.
How to Get Followers on Instagram: 10 Tips for Building a Following
Don’t miss a chance to get followers on Instagram. Instead, give these 10 simple tips a try. With these tips, you can build your brand and gain followers with ease.
As you start gaining a following, you can direct more customers to try your product or service. Then, you can gain more leads and sales!
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