Do you run a cosmetics business, or are you planning on entering this industry?
You’re likely doing your research on how you can get ahead in this rather unique but competitive niche. One of the ways is to consider sustainable cosmetic packaging.
This is a great way to protect your products and attract more customers to your brand. So what are the trends you should try for your business?
Here are the latest trends in sustainable cosmetic packaging to consider:
- Small Glass Vials
If you sell liquid products such as fragrances, then you must offer them in small glass vials. These are easier to dispose of and can get easily re-used compared to other materials such as plastics.
These types of vials also protect the product and help them to last much longer. You can buy these vials in bulk, and these are ideal for giving away samples of a fragrance.
These vials also give an air of professionalism when selling your products. Glass vials have an elegance that you won’t get if you sell your cosmetics in plastic packaging.
- Naked Packages
This refers to packages that don’t have a concealed packaging over it. Lush Cosmetics is likely the best known brand that uses this method.
This is a sustainable option as you don’t have to use additional materials that cover the product. It’s also great for marketing the product, as your customers get to see the product without having to open the package.
Imagine if you were selling a bar of soap that had a beautiful color, such as yellow or bright pink. You might be able to sell more soaps if your customers can see the color. You want a clear plastic wrap rather than putting the soap in a small cardboard box.
- Avoid Excessive Packaging
The final step is to ensure that you have as little packaging as possible for your products. For example, if you sell a bar of soap in a cardboard box, you don’t need a paper wrap over the soap.
Too much packaging isn’t sustainable and can turn away potential customers who want an eco-friendly cosmetics brand to depend on.
You should avoid intricate wrapping with designs or your brand’s logo. Avoid bubble wrap, foam peanuts, or any other protective materials for your packaging.
While you might have to tape your packaging especially for shipping, you don’t want to use excessive tape. Stick to a stronger tape, such as mailing tape, which is durable and doesn’t require large quantities.
That’s How to Handle Sustainable Cosmetic Packaging
Now you know the options for sustainable cosmetic packaging for your brand.
You want to start by using small glass vials for your products, particularly fragrances. These are sustainable and also give your products a greater sense of elegance.
You should also use naked packages for your products. This saves you having to buy materials that conceal your products. Make sure you also avoid excessive packaging and only use the basic materials for protecting your cosmetic products.
You can find more great business tips here on our blog.