Similar to other business decisions, choosing a reputable and trustworthy printing company makes a lot of difference to your business. Choosing the right printing company is a huge boost in helping your business’ marketing appeal, especially with your advertising campaign. Not to mention how it affects your brand’s image and awareness to your consumers and target audience.
In Australia, outdoor advertising, which involves billboards, tarpaulins, and posters, still tops the marketing survey. In numbers, 78% of Aussies easily notice outdoor advertising per month. It also reaches 83.3% of people per month. 74% of Aussies see billboards daily and even several times a week.
If you base it on the numbers mentioned above, these are very enticing to initiate an outdoor advertising campaign. However, these all depend on the printing company you are going to partner with.
Finding a printing company is very easy. In Brisbane alone, more than 20 printing companies are vying for supremacy in the local market. As an average Aussie businessman, finding one is easy; determining which one is the best is challenging.
The bad news is many printing companies are only good on paper. Some of them are not entirely capable and efficient in delivering your business needs. Hiring or partnering with an incompetent printing company will likely derail your company’s grand plans.
To help you out, read this post which will discuss some valuable tips in choosing the right company dedicated to printing in Brisbane.
Ask for Samples Proactively
It is pretty easy to promise a client excellent products and services, but it would be best to ask them for proof of their work. Thus, when you are searching for a printing company, make sure you ask for samples. Work samples will determine whether or not this printing company can provide your marketing needs for your brand.
Many printing companies can freely provide you with samples of their work and brochures to provide you with more ideas of what they can offer you. Do not entirely rely on what they display on their website, but rather visit their office to check their printed products personally.
Checking their printed product personally will determine how consistent the colours are, the material quality and other aspects of quality that match your qualification. Also, it is your perfect chance to find out if they are using modern printing technology or not according to one of the trusted companies for printing in Brisbane.
Make Sure They Can Provide You What You Need & Want
When choosing a printing company, determine its strengths and weaknesses. Determine if they can deliver your wants and needs, especially if you have a major marketing campaign coming up to promote your products or services. Ensure they can efficiently produce brochures, flyers, billboards, newsletters, business cards, or stickers you can distribute to your target audience or clients. Depending on your orders, you must interview the printing companies you have listed down if they are capable of doing so or not.
If one of them provides you with a nice sample, then you can hire them. However, make sure they also meet your set deadlines.
They Must Have a Good Customer Service
When hiring a printing company, consider them as your business partner. So, they must offer you good customer service. When it comes to customer service, they must be able to communicate with you consistently. They must listen to your wants and needs.
They must meet your expectations and provide you with updates on the progress of your orders. Above all, they are very easy to contact whenever you have concerns or questions in mind. One way to determine a printing company with a nice reputation in customer service is through customer reviews.
You can find one on their Google Business page or a community forum. Never rely on the reviews you read on their website because chances are, these are biased reviews to make them look good.
When finding a trustworthy and capable printing company, always spend time and keep your eyes peeled to find the best company that can serve you well. It will be easier if you use the tips listed above to help you along the way.