Did you know that 73% of consumers prefer brands that provide a personalized experience? To give your audience this, you’ll need to focus on branding yourself as an individual.
Creating a personal brand may sound like a challenge, but luckily it’s easy once you know what you’re doing. Read on for five tips that will help you grow your personal brand identity and form connections with customers.
1. Understand What Creating a Personal Brand Means
A personal brand is similar to a corporate brand in that you’re presenting an image to the world. It showcases who you are, what you stand for, what values you hold, and how you express your views and values.
This lets you form connections with potential employers, clients, and customers. The ultimate impact is a boost in your career because people tend to hire those who have a good reputation. If you have a well-cultivated personal brand, hirers will know that you’re a good fit for certain roles.
2. Define Who You Are and Your Prospective Legacy
Before you build a brand, you need to ask yourself a few questions:
- What are your core professional values?
- How do you uphold those values in the workplace?
- What are your core personal values?
- How do you uphold those values in your daily life?
- What characteristics have people around you noticed about you in the past?
- What areas do you excel in and what ones do you struggle in?
- Do certain roles make you tired? What are they?
- What roles make you feel energized and excited?
Answering these questions lets you know what your personal brand should look like. It’s important that you’re honest with yourself so that you remain authentic. If you aren’t truthful, you may wind up in a role that isn’t a good fit for you.
3. Build a Good Online Presence
Now you know how to create a brand personality that perfectly reflects you. Awesome! It’s time to begin making an online presence that potential employers and independent clients can’t resist.
First, look up how to remove images from Google search results. We all have some stuff on the internet that we’re not proud of. Get rid of any unprofessional pictures and eliminate anything that expresses political views.
You then should create social media pages on multiple platforms that reflect your brand. Post regular updates about things that you want professional connections to see. To become more memorable, design a personal logo and put it on your page.
You also need to make a well-optimized website of your own. Include images, video content, SEO-rich blog posts, and a resume. People will then know all that they need to when they Google your name.
Boost Your Own Image Today
Now that you have the best tips for creating a personal brand, it’s time to get started.
Check out the rest of our website for more information on presenting yourself to the world the right way. You may especially like to look at our ‘tech’ tab for more information on how to update your personal brand image online, so start browsing today!