On average, eCommerce sales only grew by 2.4% last quarter.
Whether your business exceeds those figures, you are probably in the same position as many eCommerce brands. The shaky economy is making a lot of entrepreneurs feel slightly jittery.
So now’s the time to be proactive and put a couple of strategies to boost sales for your eCommerce website. So we’ve put together our list of the top five tips to help you get more orders.
Build an Email List
When a lead signs up to your email list, you have the opportunity to send marketing promotions to them repeatedly. That’s valuable because otherwise, that person might leave your website and never return.
To start an email list, create a popup for your website and link it to an email autoresponder (like Mailchimp, for example). Entice people to sign up with an irresistible offer, such as 25% off their first purchase or free shipping.
Improve Your Product Photography
Excellent photos will get visitors more engaged on your website, and they are more likely to convert into a sale.
So hire a professional photographer to create better product photos or get to know some of the tricks of imaging editing tools. For example, this face swap photoshop technique is a fun way to improve your photos.
Get Active on Social Media
The more you use social media platforms to promote your eCommerce products, the more it will benefit your business.
Posting engaging content to your audience will help you grow an active following, allowing you to promote your eCommerce products to a highly targeted audience.
If you aren’t yet using social media for your business, try mastering one platform before attempting others.
Spend part of your advertising budget on getting social media influencers to promote your account. That will boost your follower numbers in a short space of time.
Master SEO
It takes time to get ranked on Google, but it will bring you thousands of visitors every month once you appear in that coveted top spot. And those are highly targeted visitors who are eager to buy from you. So it’s an excellent investment.
Learn the basics of SEO and start writing relevant content. Don’t forget to research the best keywords for your niche to target the most appropriate customers for your store.
Invest in PPC Ads
The quickest way to get high-quality traffic and potential customers are to pay for advertising. And the most effective online advertising is the PPC (pay-per-click) method, used by big platforms like Google and Facebook.
The great thing about PPC ads is that you only pay for what you need, so you can still advertise and get traffic to your website if you are on a tight budget.
Top Sales Tips for Top eCommerce Brands
Who knows what the economy holds in the coming months. But one thing is for sure. To grow eCommerce brands in this climate, you’ll need to take proactive steps by following these five tips for boosting your sales figures.
For the latest news on what’s happening with the economy and how it might affect eCommerce businesses, check out the posts in our finance section.
