Top 5 Benefits of Using Instagram Guides for Your Brand
Did you know that Instagram has over 1 billion active users on its platform? This large population is waiting to be exposed to what your brand has to offer!
Instagram’s latest marketing tool has a lot to offer your brand as well. Read our guide all about the top 5 benefits of using Instagram guides for your brand’s marketing strategy!
1. Grow Your Brand Awareness
Instagram guides are a great opportunity to begin the process of growing your brand’s reach. Expanding the scope of your brand is one of the first steps involved in developing a sense of brand awareness.
Brand awareness refers to how familiar consumers are with your brand and what it revolves around.
When you see the logo or name of your favorite brand, you are immediately aware of what goods and services they provide.
Instagram guides can help create that level of awareness for your brand as well! All of Instagram marketing relies on your ability to be original, consistent, and engaging.
It is a good idea to begin thinking about the quality of goods and services your brand provides. This is because Instagram guides rely heavily on writing.
Unlike traditional Instagram posts, pictures are only part of the process when it comes to creating a thoughtful guide.
Be mindful that your brand name will be attached to these public guides. You want to ensure that your guides uphold the same level of professionalism as your other content!
Develop a Mission Statement
Does your brand already have a mission statement? Wonderful! If not, now is the perfect time to create one.
A mission statement is a guiding principle that motivates your brand. Mission statements become increasingly important as your brand expands to new audiences.
Your target audience may be a small niche right now, but with the help of Instagram guides, an entirely new set of people will be exposed to your work.
Your brand could reach new age groups and niches of conscious consumers. The possibilities are endless!
The term conscious consumer refers to a population of people who only spend money on what aligns with their values for themselves, their community, and the planet.
Adding a mission statement to your website will help new followers know more about your brand and if it aligns with their conscious consumerism.
2. Challenge Yourself With a New Medium
Creating an Instagram guide is naturally going to cause you to update other aspects of your brand’s digital presence.
It is a good idea to view Instagram guides as a new medium to begin experimenting with. Instagram guides are not as easy to create as posts, stories, and IGTV episodes.
An Instagram guide will require patience, diligence, and plenty of planning. It is the next wave of Instagram influencer marketing tools.
Social media has prepared you to be able to handle this task because you are combining all of the skills that you have been practicing thus far.
This medium will require excellent photography, storytelling, and, writing skills. However, creating an Instagram guide does not have to be stressful or complicated.
In fact, there is a guide to Instagram guides available on the internet that you can consult whenever you are challenged by the development of your new Instagram guide!
Enhance Your Graphic Design Skills
Graphic design is one of the skills that you will want to become very comfortable with as you begin to create your first Instagram guide.
Creating a cohesive design style across all of your social media platforms and websites is a major key to success.
Popular brands thrive due to their easily recognizable brand awareness. Their logos, mascots, and brand presence help to reinforce the popularity of their brand.
Graphic design skills can benefit your business online and offline. When someone opens your Instagram guide, they can be reminded of your brand’s fonts and color schemes from the start!
3. Gain New and Organic Followers!
The goal of Instagram marketing is to gain new followers, organic traffic to your shop, and reel in loyal customers.
Organic traffic refers to the attraction of individuals who are genuinely interested in the goods and services you provide.
People who have an emotional connection to your product are likely to be repeat customers and share your brand with their loved ones.
A thoughtful Instagram guide is the type of long-form communication that conscious consumers appreciate from their favorite brands.
When it comes to Instagram guides, it is all about quality over quantity. This rule should apply to everything your brand does, however, it is especially important for Instagram guides.
Sharing quality content is the best way to attract organic traffic to your social media accounts, website, and shops!
Collaborate With Other Instagram Accounts
Instagram guides are a wonderful way to shout out and collaborate with other brands and Instagram accounts.
Show your target audience that you are a great team player and work well with other brands that share your values.
Your followers will appreciate the fact that you are exposing them to like-minded accounts that may want to follow as well!
Collaborating with other Instagram accounts and brands is as easy as mentioning them in your Instagram guide.
You can create an Instagram guide about anything that is relevant to your brand and social media account. This can take the form of product reviews, recipes, and wishlists!
All of these templates are an easy way to mention other Instagram accounts and brands in your Instagram guides!
4. Develop an Instagram Marketing Strategy
Do you already have an Instagram marketing strategy for this year? Awesome! If not, it is never too late to begin.
An Instagram marketing strategy is vital for anyone who wants to successfully profit from their social media presence. A marketing strategy has several basic components like these:
- Paid advertisements through Instagram
- Consistent engagement with followers
- Multimedia posts and Instagram stories
- Creating engaging IGTV episodes
- Requesting lots of user-engagement
- Creating new Instagram guides
- Connecting with other IG Accounts
These are only some of the several strategies that you should involve your brand in. Developing an Instagram marketing strategy does not have to be stressful or complicated either.
Creating an Instagram guide helps you integrate all of your skills into one project. Focus on developing one unique form of content at a time.
The most important part of a marketing strategy is to remain consistent and focused on your long-term goals.
For example, If you are launching a new product, then make sure to go over every detail before you share it with the world!
Monetize Every Aspect of Your Brand
Did you know that virtually every aspect of your brand can be monetized? Social media platforms, like Instagram, have made this more than possible.
If you already have an Instagram account, then you may already be familiar with Instagram’s e-commerce tools.
Your new Instagram guides can link people to your website, Instagram shop, and other marketplaces.
With social media tools like these, you can easily monetize your photography and videography skills.
Instagram guides, however, are making it easier to monetize your writing skills as well. Combining all of these creative outlets can help you create new ways of monetization as well.
Once you become an Instagram guide expert, for example, you can offer your social media consulting services to all of your followers.
Your popular graphic designs, logos, and fonts can also be transformed into a fashionable clothing line for your brand. The monetization possibilities are endless!
5. Freshen up Your Older Content
Does your brand have hundreds or thousands of Instagram posts? Take a minute to scroll through your older posts.
Are there still useful aspects about them that you can use in a new project? Their original photo, artwork and text can be freshened up to be used in an Instagram guide!
Freshening up your older content for an Instagram guide is a great way to get the most out of your resources and Instagram page.
All of your content has value if you know how to recycle it in a meaningful way. Newer customers will also not recognize your older content which is a bonus!
Focus On Creating Cohesive Content
Cohesive content is the most difficult technique to achieve, because it requires careful attention to everything your brand posts.
However, fostering a sense of cohesion is a great way to elevate your brand’s aesthetic and level of brand awareness.
Make it easy for your followers to recognize your brand from your Instagram guide. Not only will this help increase organic traffic, but it also creates a sense of trust and professionalism.
Cohesive content can be easily maintained by following a scheduled posting guide for all of your Instagram content and available products. Make it easy for yourself to become an Instagram guide expert!
Are You Ready to Give Instagram Guides a Try?
Now you know all about the top 5 benefits of using Instagram guides for your brand. Enjoy the process of experimentation with your new ert of social media tools! What technique will you try out first?
Still in need of inspiration? Check out the rest of our blog articles for the latest lifestyle trends and tips!