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Top 5 Benefits of Using Instagram Guides for Your Brand

Top 5 Benefits of Using Instagram Guides for Your Brand

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Did you know that Instagram has over 1 billion active users on its platform? This large population is waiting to be exposed to what your brand has to offer!

Instagram’s latest marketing tool has a lot to offer your brand as well. Read our guide all about the top 5 benefits of using Instagram guides for your brand’s marketing strategy!

1. Grow Your Brand Awareness

Instagram guides are a great opportunity to begin the process of growing your brand’s reach. Expanding the scope of your brand is one of the first steps involved in developing a sense of brand awareness.

Brand awareness refers to how familiar consumers are with your brand and what it revolves around.

When you see the logo or name of your favorite brand, you are immediately aware of what goods and services they provide.

Instagram guides can help create that level of awareness for your brand as well! All of Instagram marketing relies on your ability to be original, consistent, and engaging.

It is a good idea to begin thinking about the quality of goods and services your brand provides. This is because Instagram guides rely heavily on writing.

Unlike traditional Instagram posts, pictures are only part of the process when it comes to creating a thoughtful guide.

Be mindful that your brand name will be attached to these public guides. You want to ensure that your guides uphold the same level of professionalism as your other content!

Develop a Mission Statement

Does your brand already have a mission statement? Wonderful! If not, now is the perfect time to create one.

A mission statement is a guiding principle that motivates your brand. Mission statements become increasingly important as your brand expands to new audiences.

Your target audience may be a small niche right now, but with the help of Instagram guides, an entirely new set of people will be exposed to your work.

Your brand could reach new age groups and niches of conscious consumers. The possibilities are endless!

The term conscious consumer refers to a population of people who only spend money on what aligns with their values for themselves, their community, and the planet.

Adding a mission statement to your website will help new followers know more about your brand and if it aligns with their conscious consumerism.

2. Challenge Yourself With a New Medium

Creating an Instagram guide is naturally going to cause you to update other aspects of your brand’s digital presence.

It is a good idea to view Instagram guides as a new medium to begin experimenting with. Instagram guides are not as easy to create as posts, stories, and IGTV episodes.

An Instagram guide will require patience, diligence, and plenty of planning. It is the next wave of Instagram influencer marketing tools.

Social media has prepared you to be able to handle this task because you are combining all of the skills that you have been practicing thus far.

This medium will require excellent photography, storytelling, and, writing skills. However, creating an Instagram guide does not have to be stressful or complicated.

In fact, there is a guide to Instagram guides available on the internet that you can consult whenever you are challenged by the development of your new Instagram guide!

Enhance Your Graphic Design Skills

Graphic design is one of the skills that you will want to become very comfortable with as you begin to create your first Instagram guide.

Creating a cohesive design style across all of your social media platforms and websites is a major key to success.

Popular brands thrive due to their easily recognizable brand awareness. Their logos, mascots, and brand presence help to reinforce the popularity of their brand.

Graphic design skills can benefit your business online and offline. When someone opens your Instagram guide, they can be reminded of your brand’s fonts and color schemes from the start!

3. Gain New and Organic Followers!

The goal of Instagram marketing is to gain new followers, organic traffic to your shop, and reel in loyal customers.

Organic traffic refers to the attraction of individuals who are genuinely interested in the goods and services you provide.

People who have an emotional connection to your product are likely to be repeat customers and share your brand with their loved ones.

A thoughtful Instagram guide is the type of long-form communication that conscious consumers appreciate from their favorite brands.

When it comes to Instagram guides, it is all about quality over quantity. This rule should apply to everything your brand does, however, it is especially important for Instagram guides.

Sharing quality content is the best way to attract organic traffic to your social media accounts, website, and shops!

Collaborate With Other Instagram Accounts

Instagram guides are a wonderful way to shout out and collaborate with other brands and Instagram accounts.

Show your target audience that you are a great team player and work well with other brands that share your values.

Your followers will appreciate the fact that you are exposing them to like-minded accounts that may want to follow as well!

Collaborating with other Instagram accounts and brands is as easy as mentioning them in your Instagram guide.

You can create an Instagram guide about anything that is relevant to your brand and social media account. This can take the form of product reviews, recipes, and wishlists!

All of these templates are an easy way to mention other Instagram accounts and brands in your Instagram guides!

4. Develop an Instagram Marketing Strategy

Do you already have an Instagram marketing strategy for this year? Awesome! If not, it is never too late to begin.

An Instagram marketing strategy is vital for anyone who wants to successfully profit from their social media presence. A marketing strategy has several basic components like these:

  • Paid advertisements through Instagram
  • Consistent engagement with followers
  • Multimedia posts and Instagram stories
  • Creating engaging IGTV episodes
  • Requesting lots of user-engagement
  • Creating new Instagram guides
  • Connecting with other IG Accounts

These are only some of the several strategies that you should involve your brand in. Developing an Instagram marketing strategy does not have to be stressful or complicated either.

Creating an Instagram guide helps you integrate all of your skills into one project. Focus on developing one unique form of content at a time.

The most important part of a marketing strategy is to remain consistent and focused on your long-term goals.

For example, If you are launching a new product, then make sure to go over every detail before you share it with the world!

Monetize Every Aspect of Your Brand

Did you know that virtually every aspect of your brand can be monetized? Social media platforms, like Instagram, have made this more than possible.

If you already have an Instagram account, then you may already be familiar with Instagram’s e-commerce tools.

Your new Instagram guides can link people to your website, Instagram shop, and other marketplaces.

With social media tools like these, you can easily monetize your photography and videography skills.

Instagram guides, however, are making it easier to monetize your writing skills as well. Combining all of these creative outlets can help you create new ways of monetization as well.

Once you become an Instagram guide expert, for example, you can offer your social media consulting services to all of your followers.

Your popular graphic designs, logos, and fonts can also be transformed into a fashionable clothing line for your brand. The monetization possibilities are endless!

5. Freshen up Your Older Content

Does your brand have hundreds or thousands of Instagram posts? Take a minute to scroll through your older posts.

Are there still useful aspects about them that you can use in a new project? Their original photo, artwork and text can be freshened up to be used in an Instagram guide!

Freshening up your older content for an Instagram guide is a great way to get the most out of your resources and Instagram page.

All of your content has value if you know how to recycle it in a meaningful way. Newer customers will also not recognize your older content which is a bonus!

Focus On Creating Cohesive Content

Cohesive content is the most difficult technique to achieve, because it requires careful attention to everything your brand posts.

However, fostering a sense of cohesion is a great way to elevate your brand’s aesthetic and level of brand awareness.

Make it easy for your followers to recognize your brand from your Instagram guide. Not only will this help increase organic traffic, but it also creates a sense of trust and professionalism.

Cohesive content can be easily maintained by following a scheduled posting guide for all of your Instagram content and available products. Make it easy for yourself to become an Instagram guide expert!

Are You Ready to Give Instagram Guides a Try?

Now you know all about the top 5 benefits of using Instagram guides for your brand. Enjoy the process of experimentation with your new ert of social media tools! What technique will you try out first?

Still in need of inspiration? Check out the rest of our blog articles for the latest lifestyle trends and tips!

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Tech

How to Use Instagram: A Detailed Guide for Beginners

Did you know that Instagram now has over a billion active users? This is in large part thanks to the pandemic, which drove more individuals onto social media sites than ever before. If you’re curious about getting started on Instagram, then you might be intimidated by learning how to use it.

After all, the app has gone through many different updates and redesigns. If you fall in this category, then you’re in the right place. In this article, we’ll give a crash course on how to use Instagram for beginners.

That way you can start using it and gaining followers today. Who knows? Maybe someday you’ll be the next big influencer. Let’s get started!

Getting Started: How to Make an Instagram Profile

Making an Instagram profile is fairly straightforward. The first thing that you need to do is download the app. Then, click the ‘sign up’ button. You can sign up for the platform using your Facebook profile.

Or, you can use your email or phone number. After that, you will need to choose a username and a password. Choose your username carefully.

This is how people will see you on the app. You will also need to decide whether this is a personal account or a business account. Business accounts allow you to do some things that you wouldn’t normally be able to with a personal account, like track certain metrics and sell things.

Next, you can begin making your profile. To do this fill out your bio. In it, you can include information like we’re currently based, or anything else you want. After you finish your bio, then you’re ready to start making your first post.

First Steps: Making a Post

Congrats! You now have an Instagram profile. Unfortunately, your profile is likely looking pretty bare right now. So, why not make an Instagram post? The most common types of posts are ones that include one to ten images.

In the past, these images had to be squared. However, these days you can add a variety of vertical and portrait aspect ratios. So, to make a post the first thing you need is some photos. You’re only limited by your imagination.

However, things like nature shots, selfies, and memes are always popular on the app. When you have an image you want to post, then click the plus (+) icon found in the top right corner of the screen. From there, you can either select an image from your phone gallery or take one in the app.

In addition to a single image, you also have two more options. One of them is to add a short video. Or, you can do what’s known as a carousel. This option allows you to select multiple images or videos that people can slide through. Once you have your image (or images) selected, then you have a couple more decisions left.

Filters

Filters are pre-set changes that are placed over your photos. These usually add a color hue or add clarity to your images. They’re great for adding a certain aesthetic to your photo.

In addition to filters, you can also edit your photos more closely using additional options. Play around with these filters and edits to get the exact look that you want. Also, keep in mind that you don’t need to add a filter. But, they can often enhance the quality of your picture. Plus, they’re easy to use.

Captions

Your caption is the description that your followers will be able to read underneath your photo. You don’t need to include a caption. However, many people like to provide additional photo context, jokes, or song lyrics in their captions.

In addition to this, you can also link other profiles and put in up to thirty hashtags. Hashtags are essentially searched keywords. When people look up these hashtags, then they’ll be able to see your post.

Keep in mind that you can’t put clickable URL links in your caption. Your followers will need to copy and paste them to use them.

Location, Tagging, and Additional Sharing Options

Finally, you can add the finishing touches to the post. This includes things like location tagging. This is usually the geographical location that you took the photo. You can also tag other people who are in the photo by tagging their profile.

This will allow people to click on their profiles. They will also be notified. Finally, you can choose to share on other platforms. There’s a button that allows your post to also be shared on Facebook, Twitter, and Tumblr. This is ideal if you have multiple platforms that you want to share.

Utilizing Instagram Stories and Highlights

Instagram stories are another way that you can share photos and videos. However, unlike posts, stories are more temporary. They’re only available to look at for twenty-four hours. Then, they disappear.

You can add an Instagram story by clicking the ‘Your Story’ option in the top left corner. This will show you your stories that are currently on display, as well as give you the option to add more. But, what do you do if you want to keep an Instagram story? Well, all stories are archived, so you (but no one else) can access them later.

However, if you want everyone to see the stories, then you can add them to your highlights. This is a feature on your profile that allows people to click on groups of stories that you posted.

They’re ideal for categories, like vacation stories, or similar things. You can add your Instagram story to your highlights section by going to your profile and clicking the ‘Highlights’ options.

How to Follow Other People

Your feed is a part of Instagram where you can see other people’s posts. However, if you don’t follow anyone, then this section can seem pretty empty. You can follow other people to get more posts and stories available to see on your feed.

We recommend following people that you know. However, there is also plenty of celebrity, fan accounts, and other profiles of interest to check out. Follow whatever you want to see on your feed.

You can also direct message your follows to chat with them. Keep in mind that you don’t always need to be following someone to see their posts. If their profile is public, then you can simply search their profile and look at their posts.

Following is just a way of ensuring that you see their future posts. However, if their profile is private, then only people who are following them can see the posts. To be added to their follower’s list, then they must approve first.

Once you’re following someone, there are some ways that you can track what they’re doing (in terms of what they’re likely and positing. This article explores in more detail how to see someones Instagram likes.

How to Gain Followers

The more followers you have the more people will see your posts. This means that you will likely get more likes and interactions with your posts. If you’re new to Instagram, then you might notice that you are following a lot of people with few of them following back.

A low following/followed ratio is typically indicative of a new user. Ultimately, there’s nothing wrong with having a small number of followers. However, if you want more of them, then there are some ways that you can gain more of them.

The first way is to follow people that you know in real life. This is a good way to gain at least a small base of followers that know you and will interact with your posts. Luckily, Instagram allows you to sync up your contact list with the app.

This allows you to find people through their phone numbers or emails. From there, it’s time to gain new followers the old fashion way. One tried and true method is through the use of hashtags.

We’ve already explained how hashtags work. However, it’s important to remember that they’re a great way of putting you in touch with new, potential followers.

Make sure to use hashtags that are trending, in addition to ones that correspond with your photo. Finally, make sure you post good content. People aren’t going to want to follow you if they aren’t interested. Great content is the secret to combating this.

Enjoy Learning About How to Use Instagram? Keep Reading

We hope this guide helped you learn how to use Instagram. As you can see, we were only about to cover the basics of the photo app. The reality is that learning the ins and outs of Instagram will take some time.

However, as long as you follow the advice on this article, then you’ll be off to a great start already. So, take some pictures and start posting today! Did you enjoy this article? If the answer is yes, then you’re in the right place.

Keep exploring to find more topics that you’re sure to love.

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Health

How Does CBD Work in the Body? 5 Things to Know

Did you know one in seven adults in the United States has used CBD?

By now, most of us have heard about CBD. However, many people still misunderstand how it works.

Keep an open mind as we explore some of the amazing science behind it.

What exactly is CBD and how does CBD work in the body? Below, we’ve highlighted several ways CBD can be beneficial to you and your body.

CBD and Our Brain

Studies are still being conducted to see what the benefits of CBD are and how it affects our bodies. But, how does CBD affect the brain? It does have an effect on the brain, but not in the way you might think.

Scientifically speaking, CBD is a phytocannabinoid that can be found in certain plants. They’re especially prominent in hemp. Since it’s the primary cannabinoid in hemp, CBD has several healing properties.

It reduces inflammation and the body’s response to sicknesses or wounds. It has been known to help reduce stress and anxiety and is rich in antioxidants.

It’s not a psychoactive agent and doesn’t have the properties involved with mind-altering effects.

We know this because the part of the plant called tetrahydrocannabinol (THC) is the element in the marijuana plant that causes the “high.”

CBD is derived from the hemp plant which has very low traces of THC, less than 0.3%.

On My Nerves

We’ve all heard that saying a time or two. However, in this case, it isn’t exactly the same meaning.

Our body produces natural cannabinoids. These act on receptors that are part of a complex system that regulates the release of neurotransmitters in the brain and other parts of the nervous system.

Due to this, CBD may be able to balance the body’s overall physical functions, reduce pain sensations, and lessen the body’s reaction to an injury or infection.

Give Me a Side

Now that we’ve explored how CBD works in our body and the benefits thereof, let’s explore some possible side effects.

While most people tolerate CBD very well, some very common side effects are drowsiness and diarrhea. This raises a cautionary flag to be very careful while driving, using heavy machinery or tools, and participating in sports or performing other risky activities.

Some other rare side effects are decreased appetite, dry mouth, vomiting, weight loss (which may or may not be a good thing depending on who you ask), and high liver function blood tests.

CBD does not mix well with certain medications, such as those that cause drowsiness.

We always encourage you to consult your doctor before adding any supplements to your regiment. Learn more on cannabis oil here.

How Does CBD Work in the Body?

So, how does CBD work in the body? It reduces stress and anxiety, and can take down pain and inflammation.

As you explore more ways to heal your body with natural remedies, keep coming back to visit our blog. It’s constantly being updated with your needs in mind.

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Home Improvement

Facts One Must Know about Pest Control

Pest control prevents health issues in humans by preventing the spread of insects. There are various methods of pest control. Pest control services are essential in every surrounding, for example, houses, offices, schools etc. One must never avoid the importance of pest control. One can find good pest control in the Sutherland Shire. In a general sense, pests ruin the crops and are a huge problem in the agriculture sector.

Pests in houses, offices etc., include termites, flies, wasps, rats, mice, mosquitoes etc. They are extremely dangerous and might highly affect the health of an individual. Pest control is important in homes with babies or toddlers; they are an easy target to pests. Pests might damage the food or water that is being consumed. Another problem with pests is the damage to furniture. There are a lot of wood-eating insects that might weaken the furniture.

What are the different types of pest control services?

There are different methods of pest control for various surroundings. One must call for good and trusted services to get rid of pests. Some of the effective services include:

  • Electronic pest control: this method has a lot to do with technology. It is further divided into two categories, including electromagnetic, which deals with rodents and insects. It acts on the nervous system of the pests. Ultrasonic has short-length sound waves and produces high-frequency waves. These methods are highly effective, and one can get rid of pests permanently. 
  • Organic pest control: these methods are safe if one has small kids at home. Kids might not prefer chemicals etc., so organic pest control is the best way to get rid of pests and maintain the health of the kids or babies.
  • Chemical pest control: One can find chemical pest control solutions anywhere in the market. The only drawback is that it is not suitable for their health. Few chemicals might be extremely dangerous for human beings, pets and plants. One must look for mild chemicals to get rid of pests.

What are the benefits of pest control?

There are a lot of benefits to getting rid of pests. One can save lives and improve health conditions because of pest control.

  • With the removal of flies and mosquitoes, one can get rid of itching and allergies. It is not new to humans that mosquitoes can ruin one’s sleep. With the right services of pest control, one can enjoy their sleep every night. The pest control services must be able to prevent mosquitoes and flies permanently.
  • If one chooses professional services, a qualified person knows what chemicals are safe for human beings and furniture. The use of organic or mild chemicals will not affect the health of human beings, pets and plants. Harsh chemicals might have adverse effects on plants.
  • The main benefit of calling for pest control services is good health. The main issue of pests is their droppings in food or water, which humans consume. The food that is consumed is extremely dangerous. One can live and eat peacefully with the permanent prevention of pests.

Where can one find pest control services?

One must look for decent and trusted services for pest control. The services must be professional, and the solutions used by them must be mild and safe for humans. One has to pay a certain amount for the services.

Sutherland Shire is a local government area and is the primary victim of pests like termites. This place requires regular inspection for pests. A good place for pest control in the Sutherland Shire for reasonable prices is Buggo Pest Control. To get rid of termites, one must call for these services. They will help with the prevention of bugs by identifying the pests and applying suitable procedures. Choose a healthy life today!

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Business

Everything to Consider When Choosing a Business Insurance Company

Every year, more than 627,000 new small businesses open their doors. During that first year, there’s a lot to figure out, but one of the most important things you’ll need to do is figure out how to protect your business.

Buying a comprehensive business insurance policy is key. But finding the best business insurance company to partner with isn’t as simple as you might think.

You need to know what to look for so you can get the best business insurance options possible. Here are a few key things to consider when you start your search.

Consider Their Offerings

Not all business insurance agencies offer the same types of coverage. When you’re starting to look at your options, pay attention to the types of coverage each company provides.

At a minimum, you’ll want general liability insurance, workers’ compensation coverage, property insurance, and professional liability coverage.

If a company doesn’t offer all of the types of insurance you need, keep looking. The last thing you want to deal with is having to buy coverage from several insurance providers.

Pay Attention to the Way the Agents Treat You

Shopping around for coverage and getting quotes on business insurance options is the best way to find coverage you can afford. But it’s also the perfect time to interview the agents you speak with.

According to the team at L J Adams Insurance Services LLC, the agents you speak with should take the time to get to know you and identify your business’s unique risk factors. If you’re offered a quote without the insurance company finding out more about your concerns, keep looking.

Remember, if agents aren’t responsive when you’re trying to buy coverage, they won’t be responsive if you have to file a claim.

Check Out Each Company’s References and Reviews

Though it’s tempting to focus on comparing insurance costs, looking at price alone isn’t the best idea. You need to make sure the insurance company is reliable and trustworthy.

Research their reputation in detail. Read online reviews about the company and pay attention to any repeat concerns mentioned in those reviews. If other clients found it difficult to file a claim or complain about overly low settlements, you’ll likely have the same experience.

You can also ask the company for references. Reputable companies can connect you with other business owners that are willing to discuss their experiences with you.

The Right Business Insurance Company Makes All the Difference

Working with the right business insurance company can help you keep your business running smoothly for years to come. As long as you consider these key things when you start shopping for coverage, you’ll be able to find a company you can rely on.

Keep in mind that buying insurance for businesses is just the first step in keeping your business safe. Check out our blog for more tips and tricks to help you reduce your business’s risks for years to come.Everything to Consider When Choosing a Business Insurance Company

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Auto

Choosing The Right ATV Tires & Helmets For You Four Wheeler

Tires play a vital role in any mode of transportation. They ensure traction and control in a variety of conditions and across various terrains. ATV tires ensure a rider can predictably handle the machine with limited surprises. However, do not rush your purchasing decision.

Before you even start to explore your tire options, you should have a decent understanding of your riding style, which has nothing to do with looks and everything to do with road surface conditions, area climate, and your experience.

For any adventure riding or racing, you will want tires with excellent traction. Many ATV riders go off-road exploring or racing. The terrain can be unforgiving in these unpredictable locations. Therefore, as you begin shopping, look for the tires with the best traction ratings.

Best ATV Tires for Traction

If you are looking for some of the best tires for traction, consider all-terrain tires or those made for trail and mud riding. At the top of the list should be the ITP Mud Lite II. A few of the reasons it is a preferred tire include:

  • Toughness and durability
  • Performance in mud
  • Performance on wet trails
  • Usability on wet gravel and grass
  • Usability in the street

Unfortunately, despite the many positives, the ITP Mud Lite II is not the right choice for deep mud riding. If you want a tire specifically for deep mud traction, consider the Kenda Executioner. This tire has several advantages, including:

  • Excellent traction in deep mud
  • Excellent grip for trail riding
  • Stable and responsive on uneven surfaces

However, if you are looking for a newer tire that is gaining a lot of recognition in the ATV community, check out the Sedona Coyote tire. It is one of the newest all-terrain tires to hit the market.

Sedona Coyote Tire Review

With their ultra-durable, puncture-resistant carcass and deep treads, the Sedona Coyote tires are among the best and most affordable tires on the market. The tread lugs provide added durability and traction because of their siped or kerfed edges. You will not be disappointed whether you ride the mud or the trails.

Helmets for Your Four Wheeler

Regardless of the tires you purchase or your riding style, you need to pick up quality side-by-side helmets for your four-wheeler. While an ATV or UTV is not as risky as riding a motorcycle, you can still get seriously injured out on the trails.

Helmets help to reduce the risk of head trauma and brain injury. A correctly fitted helmet can literally save your life. Unfortunately, not every state requires ATV riders to wear helmets. Even in the states requiring headgear, you can possibly do more harm than good if you wear a too-big helmet.

Are you currently in the market for mud tires or new protective gear? If so, you can head over to a local ATV supplier and ask for advice in selecting the appropriate tires for your needs. Additionally, ask if one of the store representatives can help find a helmet that fits you correctly, not too tight but not too loose.

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Business

Importance of Port of Chennai in Indian Maritime Route

Located on the southeastern coast, the Port of Chennai is one of the most important ports in the Indian maritime route and a famous shipping lane for the world. It has been serving the country’s commerce for nearly a century and with this fact, it is named among the third oldest ports in India. Keep reading further to know more about the port of Chennai and its importance!

Port of Chennai – General Overview 

The Port of Chennai is the first-ever dedicated container terminal which was opened back in 1983 and is currently operated by the Chennai Container Terminal Private Limited (CCTPL). Among the 13 largest ports, it is the third oldest port in the country. Although maritime trade started much earlier in 1639 before its official establishment, the Port became much more popular once it was fully developed. 

Formerly known as Madras Port, the Port of Chennai is an all-weather port that was once an important travel port before independence. After 1947, it became the major container port which now plays a key role in Indian commerce. At present, it is a primary factor leading to the thriving growth of Tamil Nadu and especially the manufacturing industry of the South. The Port of Chennai is the primary reason why Chennai is known as the Gateway of South India. [Learn more here: https://www.cogoport.com/ports/chennai-inmaa

The Importance of The Port of Chennai 

The Port of Chennai is a major hub for port containers, cargo and cars on the east coast of the country. From handling a restricted volume of cargo at the beginning of its existence to handling massive volumes of oil and automobile imports, the Port has begun handling over and about 60 million tonnes of cargo in recent times. 

Back in 2018, the container traffic of the port crossed 1 million TEUs, which is phenomenal. Further, in 2011, it was ranked as the 86th largest container port on the globe and there were plans for extending its capacity by 140 million tonnes per year, which is hopefully under execution. 

The port plays a major role in connecting India’s economy with the world. Note that, it connects India to around 50 major ports in the world. As far as its operations are considered, it operates 24 hours and 365 days regardless of season and weather, making it a continuous working hub. Another reason that makes the port of Chennai a very important part of India is its high efficiency. 

It boasts berthing on arrival, less than an hour of pre-berthing detention and an average turnover of merely two days, which accounts for its higher efficiency. It is worth noting that this Port has also established the first-ever Marine Pollution Management system in the country with an aim to protect and conserve marine life. Further, it is also working on extra land area by dredging and filling. This additional land work has resulted in 7.8 hectares of land behind the East Quay and will add around 60 hectares on the Gate 1 during its second stage. 

The significance of the Port of Chennai can be learned from the fact that during the 2010-11 shipping seasons, it handled more than 61.5 million tonnes of cargo single-handedly. Not just that, it handles nearly 20 million tons of iron ore and coal out of which 8 million tons is coal and the rest is iron ore.  During this period, the port also handled its first container terminal of over 1.5 million TEUs and a second terminal with more than thirty thousand TEUs. 

Today, the Port of Chennai is the sole reason behind the smooth functioning of the country’s manufacturing, textile and automobile sector. It not only contributes to India’s growing economy but also connects it globally. 

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Home Improvement

Care Of Air Conditioner

Thinking about these factors, there are three crucial steps to be followed before purchasing a new device, understanding your need, researching the best cost-benefit, and most importantly, having a qualified professional to repair your unit and for the installation and maintenance of the machine.

And that’s what we’ll talk about next, the importance of worrying about the maintenance of the device, even before installation. We list some tips below; check it out:

Check The Condition Of Electrical Installations And Device Connections.

The biggest mistake of consumers is to worry about the operation of the device only when it has failures, and this is a big mistake, especially when it comes to the electrical network. It is necessary that, regularly, there is care to observe if the cables and electrical installations are in good condition. In addition to cleaning, feeding is crucial for the safety and proper functioning of the machine. Remember that it is recommended that the air conditioner be connected directly to the main power network without the use of adapters or extensions.

About the device connections, some factors indicate problems in each one of them. Cooling failure, continuous drips, system not working properly, noise, and odor are the most common signs when there is a problem with machine connections.

Frequently observe the state of connections, flanges, and other fastenings to identify faults before these signs appear. Pay attention to metallic parts, as they always need to be insulated correctly. Another tip is about problems with drip-drip. This may be due to the appliance’s drain hose, as it may be clogged or just squashed, causing unwanted leaks.

Periodically Clean Fins And Coils

The component responsible for the air conditioning process is the coil. Therefore, not sanitizing can cause dirt to accumulate. Attention, dirt plus moisture is the perfect environment for the development of fungus, bacteria, and mold. In addition to harming the functioning of the air, this can cause serious health problems, for example.

The cleaning of the fins must be done by directing the low-pressure water jet in the opposite direction of the parts.

Other important tips are:

  • Protect the interior and exterior of the device
  • Always plan where the appliance will be installed so that it is away from extreme sun and rain.
  • Avoid unnecessary strain on the device
  • Open doors and windows with the air turned on can generate an effort to wear out the device, impairing its useful life.
  • Follow the requirements of the manual to the letter – The Manual has tips on cleaning, maintenance, and errors, so it must be followed by the technician 
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Featured

They/Them: Understanding Non-Binary Pronouns

 

Did you know that around 0.5% of Americans identify as transgender or gender non-conforming? That is about 2 million people in the U.S. population that do not identify with the sex they were born as. 

People that do not associate with the male or female sex can fall into a wide range of gender identities on the gender identity spectrum. One of these identities is non-binary.

Non-binary people do not connect with the sex they were assigned at birth and do not identify with the gendered pronouns of she/her or he/him. To find out more about non-binary pronouns, continue reading.

What Are Pronouns?

Although we all learned about pronouns in English class, you may need a refresher. You actually use pronouns all the time! We use pronouns in place of a proper noun, like someone’s name. They are most often used when talking about someone without the use of their name.

For example, you might use a pronoun if you said, “Sally has taken all day to respond to my text. She must not have her phone around.”

What Does Non-Binary Mean?

The non-binary gender identity is just one of many terms to describe someone who does not identify with the genders of man or woman. Non-binary is more of an umbrella term that could refer to someone that is genderfluid, agender, genderqueer or something else entirely. 

Non-binary people fit into the broad category of transgender people; however, some non-binary people may not feel comfortable with this identity as transgender historically refers to the movement between binary genders (man to woman or vice versa).

What Are Non-Binary Pronouns?

People who are non-binary typically go for gender-neutral pronouns as referring to them as she/her or he/him could cause gender dysphoria (distress felt when their gender identity differs from their sex assigned at birth).

Although there are a wide variety of gender-neutral pronouns, the most common are they/them/theirs. 

How Do You Use Non-Binary Pronouns?

Using non-binary pronouns could be difficult at first since most people are raised to use binary-based pronouns; however, it becomes easier with time. 

When talking about a non-binary person, you would say something along the lines of, “Their outfit is really nice.” or “They are such a kind person.”

One tip is if you have trouble remembering to use they/them/theirs pronouns, you can simply refer to them by the name they are comfortable with. 

 

What if I Make a Mistake?

Mistakes happen, and typically, a non-binary person will not be upset with you if you apologize, learn from your mistake, and move past it. Usually, someone can tell if you are making a genuine effort and will not get hung up on one instance of misgendering if they can tell you are trying your best.

The best way to confirm you are doing alright is to check in every once in a while and ask, “Hey, was what I said offensive?” Checking in like this shows them that you are making a conscious effort to gender them properly and make them feel comfortable. 

Choosing a Gender-Neutral Name

Whether you are a non-binary person looking to change your name into something more gender-neutral or you are a soon-to-be-parent looking for gender-neutral names, there are plenty to choose from. 

A nonbinary name can help with not applying labels or stereotypes to yourself or your child and allowing your child to embrace the gender identity they choose. 

Some gender-neutral names could include Taylor, Spencer, or Jordan, just to name a few. 

Using Pronouns for Comfort and Equality

The most important thing to remember when speaking to or about a non-binary person is to ensure that you are making them feel comfortable and equal to everyone else in the room. 

Always remember to use non-binary pronouns or gender-neutral terms and if you make a mistake, apologize and hold yourself accountable in the future. The best nonbinary pronouns if you are unsure are always they/them/theirs. 

While they may not use the same pronouns as you, you should always do your best to make them feel validated in their gender identity. 

 

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Health

What Is the Ideal Dosage for Cinnamon-Infused CBD Oil and What Goes Into It?

CBD or cannabidiol oil comes from the Cannabis plant. It has quickly become the most popular alternative therapy to treat a variety of health conditions. 

Cinnamon CBD oil contains the double power of Cinnamon and CBD. Though it seems an unlikely pair, combining these two brings in a plethora of health benefits. 

Health Benefits of Cinnamon 

While cinnamon is known for its unique spicy and robust taste, it has also gained a name for itself as an effective anti-inflammatory. It is packed with antioxidants that keep free radicals at bay and thus protect the body against them. Free radicals are unstable atoms. They cause damage to the cells of the body.

Not just that, cinnamon oil is also seen to improve insulin resistance among patients who have diabetes and decrease their level of blood sugar.

Health Benefits of CBD 

CBD oil is found to be equally powerful in addressing several health issues. Research has suggested that it helps in:

  • Reducing anxiety and depression
  • Improving sleep 
  • Soothing inflammation and pain 
  • Reducing seizures in people with epilepsy 
  • Improving symptoms of IBD or Inflammatory Bowel Disease 

No matter what condition you seek to treat with Cinnamon CBD oil, you have to ensure that you take adequate dosage of the cinnamon CBD oil. 

It can be challenging to figure out the amount that would be adequate to treat your condition.

Though there are no officially recommended dosages, here is how you can predict how much CBD to take.

 

How to Figure Out the Right Amount of Cinnamon-Infused CBD Oil

The CBD amount depends on a range of factors:

  1. The condition you want to treat 
  2. Your body weight 
  3. The CBD concentration in every pill, gummy, capsule, or drop 
  4. The chemistry of your body

All in all, many variables go into determining the right amount of CBD to take. Before taking the oil, consult your doctor regarding the appropriate dosage and any risk that is involved. 

If the doctor tells you how much to use no matter what, stick to that. This is particularly true if you are taking a CBD tincture that is prescribed to you. 

If your doctor doesn’t provide any recommendation, you should begin with a small dosage and gradually increase it. 

This can range from 20 to 40 mg per day. After a week, enhance the amount by 5mg. Continue this until your symptoms are treated effectively. 

For example, for treating severe pain, you can start with 40 mg. When you are in a lot of pain, you can take 40 mg. After seven days, you can augment to 45 mg, and after the second week, you can increase it to 50 mg. 

It can be very wise to track how much CBD is being consumed and whether the symptoms you want to be treated for are getting better. You can write it down on paper or take notes on your phone regarding this.

You can find many cinnamon CBD oil brands online today. But, you must take your doctor’s opinion before starting to use this oil for the best outcome without any risk of side effects. 

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