Even during the COVID-19 outbreak, businesses spent $47.5 billion on SEO services and products. Those numbers are only expected to climb in the coming years.
Still, does your SEO strategy seem a little stale? Maybe it’s working for you, but you feel that it could be better.
What you need are some fresh and creative ideas to add to your local SEO strategies. We’re here to give you some tips on crafting an SEO content strategy that will be more interesting for everyone involved.
- Think Like Your Customer to Develop Topics
Stretch your creative muscles and imagine yourself as your customer. If you don’t already have a consumer profile, make one. Understanding your ideal customer can help you improve your products and services and meet the needs of your target audience.
Once you have a consumer profile, try to think like them as you develop a list of topics. What do you want your online content to address, and how will it benefit your model customer?
Make a list of keywords and terms related to your business. Using SEO tools at this stage can make the entire process much easier. You can learn more about the importance of industry-specific SEO and discover how SEO services can help here.
- Create a Blog
Making a blog is one of the best ways to improve your SEO, as you can use your content to rank for keywords.
Each blog post is a new web page, which means you get more chances to rank for local keywords. As such, writing blog posts should be a key part of your local SEO strategy.
Blogs present an excellent opportunity for improving your SEO backlink strategy. Backlinks are links from another website that go to your site. Other names for backlinks include inbound links and external links.
Backlinks are important for SEO because they’re essentially a vote of confidence in your website. Sites with higher numbers of backlinks tend to rank higher on search engines like Google.
- Educate Yourself on the Latest SEO Practices
If you want to improve your SEO strategy, you have to continuously educate yourself on the latest news and best practices. This is important in every industry, but especially in a B2B SEO strategy, as you need to present yourself as an expert to attract clients.
There are many ways you can do this, and you might enjoy some strategies more than others.
You can watch YouTube videos, read the latest blog posts, listen to podcasts, take SEO classes online, attend SEO seminars, read magazines, and so on. Continuing to educate yourself can be enjoyable if you find the right method. You might even find a mentor willing to talk to you and teach you valuable insights.
Local SEO Strategies That Work
If you’re looking for new and creative ways to improve your local SEO strategies, try these methods. They cost nothing, help you work your imagination, and will improve your current SEO marketing strategy.
Browse some of our other business articles to find more helpful advice to use.