January 2023


How to switch from a regular to a direct mutual fund & What are the risks involved in it?

Regular and direct options are the two variants that every mutual fund offers. In contrast to a direct plan, a regular plan mutual fund is one where you invest in a scheme via an intermediary i.e., a broker or distributor. Such intermediaries’ handhold you in the mutual fund investing procedure, help you in the documentation process while making transactions, and provide expert guidance, among other services. 

In the case of a direct plan, you are basically devoid of such assistance as you buy a mutual fund scheme directly from the concerned asset management company or fund house. As direct plans endow higher returns (owing to their relatively low total expense ratio) than their regular counterpart, you as an investor mostly are advised to select this option if you have a good understanding of distinct mutual fund schemes and require no assistance.  

However, just wait! There is more to this. 

Consider the below-mentioned aspects if you are looking to switch from a regular to a direct plan to make an informed decision. 

  • Lock-in period 

Only after the lock-in period of the regular plan has finished, you can consider shifting to the direct plan. ELSS (equity-linked savings scheme) comes with a mandatory lock-in of 3 years. You cannot switch from regular to direct option, even within the same fund scheme while serving the lock-in. Similarly, specific solution-linked schemes like retirement and child-based funds might come with a lock-in of up to 5 years. 

Also, ensure to be careful of the investment that you do through an equity SIP. The lock-in period is computed from the date of every instalment separately. So, an SIP in ELSS in January 2023 will be free of lock-in in January 2026. Thus, every SIP instalment must complete 3 years before it becomes free of lock-in. When you go for the switch to the direct option, the lock-in will begin again on your new investment.

  • Exit load

Many equity funds penalise you in the form of exit load if you withdraw your fund from your scheme early. An exit loan is a specific percentage of net asset value that gets reduced during the redemption time. Generally, it is charged if the fund investment is liquidated within 1 year from the equity mutual fund. 

In case you have invested your money in a regular plan through the SIP mode, the exit load will be computed from the date of every monthly instalment. Also, when you shift to the direct option, it will be looked upon as a new buy. 

  • Taxation

When you shift from the regular to a direct option, redeeming units of the regular scheme will incur capital gain tax. 

How can you shift from a regular plan to a direct plan of a mutual fund?

Online mode for investing in a mutual fund scheme is distinct for distinct platforms. In case your fund has no option to shift from regular to direct, you must choose the “redeem option” for the current fund and then place a buy order for the direct option of the same mutual fund scheme once the amount redeemed is received by you. However, note that few platforms might endow you with the choice to make the shift directly. 


read more

7 Local SEO strategies to help your small business grow

We all are no strangers to the fact that local searches are crucial and decisive for every small-scale business. You are likely to miss out on all the potential customers if you have not optimized local business SEO Services. Local SEO is vital, and it is the process of improving the visibility of the search engine for local businesses.

Following are seven local SEO strategies for helping your small business grow-

  • Make use of Google My Business.

It is imperative to optimize Google My Business as it is an easy-to-use tool for businesses to manage their online presence across the search engine. It allows you to link your accounts together, and some of the key benefits of Google My Business are-

  • It enables users to see information at a glance.
  • The reviews improve local SEO.
  • It also increase sales.
  • Get reviews from happy customers.

Getting positive reviews from your customers is an incredible business boost, and according to a survey, 85% of online customers believe in online reviews as much as personal recommendations. You can also respond to all the existing reviews by thanking them and addressing their complaints. Local business SEO services help people get reviews from happy customers.

  • Create content that is based on local events or stories.

You can grab the attention of your customers by authoring content which relates to a local issue directly, and you can also carry out the following strategies-

  • Writing blog posts around activities, events, and local news stories.
  • Setting up a location-specific webpage that has high-quality local content.

         Let’s assume you are from the real estate business. What you can do is try to create different pages and try featuring hyper-local content around the news events.

  • Ensure that your NAP is consistent online.

NAP is the acronym for name, address, and phone number, and it should be a many HTML text on your website so that Google can display it according to the location-based search results. It is advisable to include NAP on your contact us page. Local business SEO services use the NAP strategy to expand their horizons and reach out to a broader base of customers.

NAP Consistency factors in when it comes to SEO as it improves the chances of ranking your local business well.

  • Make use of local keywords.

Your keywords should be relevant to your local customers and Google’s keyword planner enables you to filter the keyword searches based on your location. This way, you can get an insight into the popular search terms for any specific region. These keywords should also appear in your website’s Meta content and descriptions.

  • Optimize online directories.

It is essential to optimize online directories as it gives the customers an additional way of finding or locating you. Local business SEO services help you optimize the online directories and thus maximize the factors such as longevity, reliability, and strength.

  • Create a separate webpage for each service you offer.

It is imperative to categorize things when it comes to local business SEO services. Your local SEO will not be powerful if you lump everything on a single page, hence you should create a separate webpage for every service.

read more
Home Improvement

Are that true loop curtains used to block light and noise from entering the room?

Loop curtains are a type of curtain that is hung from a rod or pole without any other support. They are usually made of lightweight fabric and can be made to measure or off-the-peg. Loop curtains are generally used to block light and noise from entering the room, but they also serve as decoration in some cases. They are often found in bedrooms, living rooms, and offices. Loop curtains are available in various colors and patterns, which means they can be matched with virtually any interior design style.

Loop curtains are made of thin material and are hung from a rod or pole. They can be closed to cover the whole window or opened to allow in some light. The biggest advantage of loop curtains is that they are easy to install and remove. They can be hung from a curtain rod, which means that they don’t need any hardware on the windowsill. This makes them perfect for renters who want to change their decor often. Loop curtains also have an adjustable rod, which means you don’t need any tools to adjust the height so it fits your window perfectly.

Get to know the material used for making loop curtains!

Loop curtains are a type of curtain that is hung from the ceiling. They are usually made out of fabric, but can also be made out of other materials like paper or plastic. Loop curtains are hung from a rod or pole and loop over to the other side. The rod or pole that is used for hanging loop curtains can be installed on either side of the window. This means that you can install it on the left-hand side if you want to have it open from left to right, or on the right-hand side if you want it to open from right to left. Loop curtains are often used in places where space is at a premium and there’s no need for the curtains to be drawn tightly – such as in bathrooms and kitchens. The most common loop curtain materials are cotton, polyester, or nylon.

What things everyone should consider about loop curtains?

The first thing to know about loop curtains is that they are made with a loop of fabric at the top. The loops are attached to a rod and can be pulled up and down to control the amount of light coming into the room. There are many different styles of loop curtains and they can be used in many different ways. They can be mounted on a wall, hung from a pole, or fitted with an eyelet curtain track. Loop curtains are a new type of curtains that is gaining popularity. They are also known as the “no-tie” curtains because they do not require any tying. Loop curtains are a new type of window covering that does not require any tying. They have loops on the back and all you have to do is attach them to the curtain rod with hooks.

read more