You will be surprised to know that Google changes its algorithm every twice or thrice a day. This is because Google hates boredom and prefers absorbing new technologies to updated itself more to make people feel more comfortable. So today, you will come across several best SEO company in Delhi and agencies that will ask you to modify your site for voice search. Yes, voice search is the new and trendy buzzword that is anticipated to see an alarming growth shortly.
How does voice technology impacts search engine optimization?
As the use and expansion of smartphones started growing, digital marketing servicesfelt the need for something exquisite, making peoples’ lives more comfortable. Thereby, the voice search technology was brought in, and the results were humongous. Instead of checking out the links, people loved the direct results that they got from voice searches.
Way back in 2013, 85% of the users were not aware of Siri. But if you take a look at the digital scenario, Google and Siri are now ruling the roost. A study in 2015 showed that 60% of the users then were using personal assistants which means they had started operating voice search.
Now, let us take a look at how voice search is impacting search engine optimization.
- Natural language
The voice search command is made so that people can use their colloquial language, and the voice technology can capture it and act accordingly. Therefore, with voice search, there will be less confusing than before as the language is conversational. So, if you haven’t adopted voice search yet, it is high time to do so.
- Length of keyword
The colloquial language in which people generally speak is not as precise and concise as written words. Therefore, the queries made by the users are sure to consist of at least three to four words or a short phrase. According to a study by Backlinko, the average number of words in a voice search is 29.
- Questioning words
Generally, people’s queries started with the following questioning words – who, why, what, when, which, where and how. When you write anything and search, you usually omit these Wh-words. Therefore, when people search for anything using these Wh-words, marketers need to ensure that they reach the perfect answer.
- Semantic search
In contrast to lexical searches, voice searches also focus on semantic search. By ‘semantic search,’ the intended meaning of the typed text is found out. To understand this, Google voice search may look into the users’ search history, location and variation in keyword spellings. This allows providing more relevant results.
- Local search
With voice technology, the tendency to make local searches have also increased. Various researches have shown that 58% of the users catch hold of local businesses via voice searches. Further, 46% of the population make use of voice search to gather information about local businesses.
SERPs or search engine results pages place 75% of the voice search results in the top three positions. You will find answers to most of these voice searched queries at the top of the voice search page. Rich Answer Boxes provide these answers.
Consumers are more likely to use voice search to find and purchase various products. Before buying anything online, 40% of the youngsters today use voice search to gather information about the product they are interested in buying.
Therefore, adapting to voice search can be profitable for your business or brand as it allows you to appear on the first page of Google and enjoy a better rank.Last but not least, website look should be professional. If you are not capable of making it with same perfection, it is always better to hire any website designing company in Delhi. They can make SEO-friendly website in affordable price.