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June 11, 2021

Business

Importance of Port of Chennai in Indian Maritime Route

Located on the southeastern coast, the Port of Chennai is one of the most important ports in the Indian maritime route and a famous shipping lane for the world. It has been serving the country’s commerce for nearly a century and with this fact, it is named among the third oldest ports in India. Keep reading further to know more about the port of Chennai and its importance!

Port of Chennai – General Overview 

The Port of Chennai is the first-ever dedicated container terminal which was opened back in 1983 and is currently operated by the Chennai Container Terminal Private Limited (CCTPL). Among the 13 largest ports, it is the third oldest port in the country. Although maritime trade started much earlier in 1639 before its official establishment, the Port became much more popular once it was fully developed. 

Formerly known as Madras Port, the Port of Chennai is an all-weather port that was once an important travel port before independence. After 1947, it became the major container port which now plays a key role in Indian commerce. At present, it is a primary factor leading to the thriving growth of Tamil Nadu and especially the manufacturing industry of the South. The Port of Chennai is the primary reason why Chennai is known as the Gateway of South India. [Learn more here: https://www.cogoport.com/ports/chennai-inmaa

The Importance of The Port of Chennai 

The Port of Chennai is a major hub for port containers, cargo and cars on the east coast of the country. From handling a restricted volume of cargo at the beginning of its existence to handling massive volumes of oil and automobile imports, the Port has begun handling over and about 60 million tonnes of cargo in recent times. 

Back in 2018, the container traffic of the port crossed 1 million TEUs, which is phenomenal. Further, in 2011, it was ranked as the 86th largest container port on the globe and there were plans for extending its capacity by 140 million tonnes per year, which is hopefully under execution. 

The port plays a major role in connecting India’s economy with the world. Note that, it connects India to around 50 major ports in the world. As far as its operations are considered, it operates 24 hours and 365 days regardless of season and weather, making it a continuous working hub. Another reason that makes the port of Chennai a very important part of India is its high efficiency. 

It boasts berthing on arrival, less than an hour of pre-berthing detention and an average turnover of merely two days, which accounts for its higher efficiency. It is worth noting that this Port has also established the first-ever Marine Pollution Management system in the country with an aim to protect and conserve marine life. Further, it is also working on extra land area by dredging and filling. This additional land work has resulted in 7.8 hectares of land behind the East Quay and will add around 60 hectares on the Gate 1 during its second stage. 

The significance of the Port of Chennai can be learned from the fact that during the 2010-11 shipping seasons, it handled more than 61.5 million tonnes of cargo single-handedly. Not just that, it handles nearly 20 million tons of iron ore and coal out of which 8 million tons is coal and the rest is iron ore.  During this period, the port also handled its first container terminal of over 1.5 million TEUs and a second terminal with more than thirty thousand TEUs. 

Today, the Port of Chennai is the sole reason behind the smooth functioning of the country’s manufacturing, textile and automobile sector. It not only contributes to India’s growing economy but also connects it globally. 

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Business

What Is the Difference Between Advertising and Public Relations?

Growing your business means spreading the word. And spreading the word means using both public relations and marketing.

But do you know the difference between advertising and public relations off the top of your head? Truthfully, many business owners don’t. But that doesn’t have to stop you from utilizing both and understand how each plays an important role in your growth strategy.

Keep reading to learn more about how both facets play into your company’s evolution!

They’re Not The Same?

Nope! It’s a common misconception, but public relations and advertising teams have two different tasks within a business.

In fact, while the two might work together during certain portions of a marketing campaign, they often work as two separate teams altogether.

What are Public Relations?

What is public relations? Think of it this way: When managing a small business, you need to connect with other businesses and individuals for mutual benefit.

A PR person’s main job is to create positive and meaningful relationships with outside parties.

Let’s take a press release for example.

Upon first glance, it might seem like the only party benefiting from the publication of a press release is the company sending the release. On the contrary, posting a story featuring a press release gives a website content, and thus encourages visitors to continue visiting the site.

As Mind Meld PR’s great dive into the world of PR points out, Public relations strategies are all about opening up new avenues of communication and building a company’s reputation.

Speaking of reputation building, that brings us to another major role a PR team plays within a brand. They’re tasked with cleaning up any unfortunate incidents that might tarnish a company’s reputation.

If a company is in the midst of dealing with a major data leak, for example, a PR agent may put out a public statement on behalf of their employer discussing the incident and what’s being done to right any wrong that was done.

So What’s Advertising?

Advertising refers to a company’s paid strategy through various types of advertising. This might include things like coming up with ideas for a television ad, writing web copy, or crafting social media messages to reach the biggest number of people.

Likewise, an advertising team will have little to no interaction with outside businesses, whereas that’s a major component of working in public relations. PR is about opening a dialogue to generate publicity, whereas advertising is concerned with exposure to the public and turning that exposure into a sale.

It’s a matter of sales vs. reputation, really.

Better Understanding the Difference Between Advertising and Public Relations

So, to recap, what’s the difference between advertising and public relations? Though they both work toward the same end goal, their strategies are quite different.

A PR team focuses on a business’s public perception. They’re tasked with raising exposure and addressing controversies.

Advertising, on the other hand, strives for growth via sales.

Have any more questions about PR or advertising? Make sure to check out the content on our advertising blog for more!

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